Design Optimize for
TikTok.com
Overview
Team department
UX team
Team members / roles
Manrong Li - UX Designer
Launched
Jun 2022
Dark mode is a display option that is commonly found in social media platforms, such as Facebook, Instagram, Twitter, etc. Dark mode allows users to tone down their screen’s glare, which is more user friendly and comfortable for longer consumption duration.
Web - Darkmode
In our recent user research study for webapp, across various markets, user satisfaction is higher for the native app than the PC WebApp. Users expressed that there's a gap between their experience on PC vs. the main app, describing the WebApp as "basic" and "lacking". One of the verbatims mentioned "I also (prefer) dark mode TikTok, but i don’t think there is a dark mode browser TikTok". Many TikTok users have also left similar requests on our Microsoft TikTok app review, where the app is simply a PWA version of our PC Webapp.
Similarly, Douyin introduced dark mode on their PC Web and saw visible positive results - LT+0.291%, retention+0.78%, new users retention +2.36%.
Thanks for
watching
:D