Feed & Profile
Optimization for TikTok

Overview

Team department

UX team

Team members / roles

Manrong Li - UX Designer

Launched

Apr 2022

Here, I will showcase the design optimizations and product iterations made to the main Feed and Profile pages of the app in this design project. This includes adding a new "Favorites" tab, implementing a "Just Watched" feature to help users find their viewing history, and optimizing the feed's detail page into a panel format to enhance user immersion and improve the consumption experience.

Profile - Favorits Tab

As one of the most important pages in the app, the profile page requires us to consider a wide range of scenarios, including integration with different functions. Most of the in-app features and content include a favorites function, which means that we need to include many different types of content modules on this page.

Manrong Li *

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At the same time, we need to consider how the current page is displayed in different situations, including but not limited to dark mode, long languages, RTL (right-to-left), offline state, blank page, and some other edge cases.

Profile - Just Watched

To better cater to users' habits and needs, we have added a "Just Watched" feature to the profile page, allowing users to quickly locate recently viewed content when visiting someone else's profile.

Feed - Detail page to Panel